Invest, innovate, and grow alongside Africa’s young and dynamic population
Welcome to Unite in Africa, an initiative born out of our deep love for Africa and unwavering belief in the immense potential of the continent and its people. Working together with stakeholders in Africa and around the globe, Unite in Africa identifies, develops, and invests in the most promising ventures in media, fintech, and AI across the African continent.
The Africa Opportunity
With a median age of just 19.7 years, Africa is the world’s youngest continent, and its youth are constantly seeking new ways to innovate and thrive. Africa’s creative potential is also immense, with a rich cultural heritage and a burgeoning creative sector that is gaining global recognition.
With projections that by 2050, one in four people globally will be African, growth and development opportunities on the continent are virtually limitless. Now is the time to unlock Africa’s potential through collaboration, empowerment, and investment.
1.5B
people
19
average age
34%
middle-class
800M
mobile wallets by 2025
smartphone penetration
51%
36%
internet penetration
Unite in Africa Focus Areas
Media
Africa’s media landscape is rapidly evolving, with new opportunities emerging in content creation, distribution, and consumption. From Super Bowl ads targeting the African market to the latest Rema X Selena Gomez collaboration and platforms like Boomplay, the world’s savviest creatives and brands are beginning to understand that they need a strategy to connect with Africa’s young and fast-growing population. Unite in Africa is partnering with industry leaders to identify and invest in innovative media ventures that reflect the diverse voices and perspectives of Africa.
Fintech
Africa’s fintech ecosystem is one of the most dynamic in the world, with a growing number of startups and established players driving the industry toward financial inclusion, interoperability, and economic growth. We connect investors to the most promising digital payments opportunities in the region and support the development of innovative solutions that meet the unique needs of African consumers and businesses.
AI
Artificial intelligence presents a transformational opportunity for Africa’s economic growth and development. Analysts estimate that AI could expand Africa’s economy by $1.5 trillion by 2030—about 50% of its current GDP. This massive potential underscores how critical it is that Africa develop its own AI capabilities and African stakeholders have a strong voice in shaping the global AI agenda. Unite in Africa is committed to supporting African-led AI initiatives, fostering local talent in the field, and promoting collaborations between African and global AI leaders to ensure the continent harnesses this technology in advantageous, sustainable ways.
Approach
Africa is a complex and complicated marketplace, with manifold diverse cultures, 54 national economies, and dozens of federal and regional regulations—all of which make building and scaling across multiple markets difficult. At Unite in Africa, we operate with the core premise that a pan-African approach will unlock the continent’s full potential, and we work with governments and other institutions to reduce market barriers. By fostering greater integration and cooperation among African nations and their economies, we create larger, more competitive markets, attract more investment, and ultimately drive sustainable growth across the continent.
Unite in Africa provides business development, connects investors to opportunities, and offers strategic guidance to companies intent on entering African markets or expanding their work on the continent. By combining our deep knowledge of local markets, global perspective and expertise, and extensive network across government, technology, and creative sectors, we are uniquely positioned to identify and develop the best business opportunities across vital sectors.
Join Unite in Africa
If you are a company, university, creator, or other stakeholder interested in investing in or building business in Africa’s media, fintech, or AI sectors, we’d love to discuss collaboration opportunities. You can contact Unite in Africa below or connect with us on LinkedIn. We encourage you to sign up for our newsletter to stay up to date on the latest news and insights from Unite in Africa.
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